And Then There's This: How Stories Live and Die in Viral Culture

And Then There's This: How Stories Live and Die in Viral Culture

Bill Wasik


Breaking information, clean gossip, tiny scandals, trumped-up crises-every day we're distracted via a tradition that earrings our doorbell and runs away. tales unfold wildly and die out in mere days, to get replaced through nonetheless extra tales with ever shorter lifestyles spans. during the web the inside track cycle has been set spinning even quicker now that each one folks can sign up for the fray: an individual on a working laptop or computer can unfold a narrative virtually as simply as The manhattan Times, CNN, or People. As media amateurs develop their viewers, they learn how to imagine just like the professionals, utilizing the plentiful info that the web offers-hit counters, so much e-mailed lists, YouTube perspectives, obtain tallies-to hone their very own experiments in viral blowup.

And Then There's This is invoice Wasik's trip alongside the unexplored frontier of the twenty-first century's rambunctious new-media tradition. He covers this international partly as a journalist, following "buzz bands" as they upward push and fall within the on-line song scene, vacationing with viral dealers and political trendsetters and on-line provocateurs. yet he additionally wades in as a player, undertaking his personal hilarious experiments: an email fad (which changed into the global "flash mob" sensation), a viral site in a month-long festival, a pretend weblog that makes an attempt to create "antibuzz," and extra. He doesn't regularly get the implications he anticipated, yet he attempts to make experience of his info by way of surveying what genuine social technology experiments have taught us concerning the results of distraction, stimulation, and crowd habit at the human brain. half document, half memoir, half manifesto, half deconstruction of a decade, And Then There's This captures larger than the other e-book the best way expertise is altering our culture.

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