Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time

Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time

Stephen Fried

NEW YORK occasions BESTSELLER • Featured within the PBS documentary The Harvey women: chance Bound

The mythical existence and entrepreneurial imaginative and prescient of Fred Harvey assisted in shaping American tradition and background for 3 generations—from the Eighties throughout global struggle II—and nonetheless impact our lives this day in spectacular and interesting methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not likely American hero, the founder of the nation’s provider undefined, whose amazing family members company civilized the West and brought the US to Americans.

Appetite for America is the remarkable real-life tale of Fred Harvey—told extensive for the 1st time ever—as good because the tale of this country’s enlargement into the Wild West of Bat Masterson and Billy the child, of the nice days of the railroad, of a time whilst a deal might nonetheless be made with a handshake and the us used to be nonetheless uniting. As a tender immigrant, Fred Harvey labored his manner up from dishwasher to family identify: He was once Ray Kroc ahead of McDonald’s, J. Willard Marriott ahead of Marriott resorts, Howard Schultz sooner than Starbucks. His consuming homes and motels alongside the Atchison, Topeka, and Santa Fe railroad (including old inns nonetheless in use on the Grand Canyon) have been patronized via princes, presidents, and numerous traditional tourists searching for the easiest cup of espresso within the kingdom. Harvey’s employees of rigorously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first girl group and have become actual Americana, even inspiring an MGM musical starring Judy Garland.

With the verve and keenness of Fred Harvey himself, Stephen Fried tells the tale of ways this visionary equipped his enterprise from a unmarried lunch counter right into a relatives empire whose advertising and strategies we nonetheless come upon in myriad methods. Inspiring, instructive, and highly exciting, Appetite for America is old biography that's as richly profitable as a slice of unpolluted apple pie—and every piece as satisfying.

*With picture inserts that includes over seventy five pictures, and an appendix with over fifty Fred Harvey recipes, such a lot of them never-before-published.

From the Hardcover edition.

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