Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

Richard Kluger


No ebook ahead of this one has rendered the tale of cigarettes -- mankind's commonest self-destructive software and its such a lot ecocnomic client product -- with such sweep and enlivening detail.

Here for the 1st time, in a narrative choked with the complexities and contradictions of human nature, the entire strands of the ancient technique -- monetary, social, mental, clinical, political, and felony -- are woven jointly in a riveting narrative. the major characters are the head company executives, public well-being investigators, and antismoking activists who've clashed ever extra stridently as americans debate no matter if smoking can be heavily regulated as a massive future health menace.

We see tobacco unfold swiftly from its aboriginal resources within the New international 500 years in the past, because it turns into more and more seen via a few as sinful and a few as desirable, and through executive as a providence resource of tax profit. With the arriving of the cigarette within the late-nineteenth century, smoking alterations from a luxurious and low hobby to a daily -- to a few, quintessential -- behavior, aided markedly by means of the exuberance of the tobacco huskers.

This free-enterprise luck saga grows shadowed, from the center of this century, as technology starts to appreciate the cigarette's toxicity. paradoxically the extra particular and persuasive the findings via clinical investigators, the extra cigarette makers prosper by means of seeming to change their product with filters and lowered dosages of tar and nicotine.

We see the tobacco brands come less than intensifying attack as a rogue for knowingly and callously plying their harmful wares whereas insisting that the wellbeing and fitness fees opposed to them (a) stay unproven, and (b) are universally understood, so people who smoke indulge at their very own risk.

Among the eye-opening disclosures right here: outrageous pseudo-scientific claims made for cigarettes through the '30s and '40s, and the tale of the way the tobacco and the nationwide melanoma Institute spent thousands to strengthen a "safer" cigarette that used to be by no means dropped at market.

Dealing with an emotional topic that has generated extra warmth than gentle, this booklet is a dispassionate journey de strength that examines the character of the corporations' culpability, the complicity of society as a complete, and the shaky ethical floor claimed by means of people who smoke who're now difficult recompense

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