Cheap: The High Cost of Discount Culture

Cheap: The High Cost of Discount Culture

Ellen Ruppel Shell


A myth-shattering research of the real rate of America's ardour for locating a greater discount

From the shuttered factories of the Rust Belt to the strip department stores of the sunlight Belt-and nearly far and wide in between-America has been remodeled by way of its relentless fixation on low cost. This pervasive but little- tested obsession with offers is arguably the main strong and devastating marketplace strength of our time, having fueled an far more than consumerism that blights our land­scapes, escalates own debt, lowers our way of life, or even skews of our notion of time.

Spotlighting the abnormal forces that drove american citizens clear of caliber, longevity, and craftsmanship and in the direction of volume, volume, and extra volume, Ellen Ruppel Shell lines the increase of the discount via our present big-box great quantity to show the astronomically excessive fee of inexpensive.

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