Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry

Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry

Deborah Cadbury


The scrumptious precise tale of the world's most renowned chocolate organisations by means of award-winning author and a descendant of the Cadbury chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a trip into her family background to discover the rivalries that experience pushed 250 years of chocolate empire-building. within the early 19th century Richard Tapper Cadbury despatched his son, John, to London to check a brand new and unique commodity: cocoa. inside a iteration, John's sons, Richard and George, had created a chocolate corporation to rival the good English corporations of Fry and Rowntree, and their ecu rivals Lindt and Nestle. the most important English companies have been all Quaker kinfolk organisations, and their enterprise goals have been infused with non secular idealism. In the US, Milton Hershey and Forrest Mars proved they'd the urge for food for enterprise on an enormous scale, and effectively resisted the English businesses' makes an attempt to grasp the yank marketplace. As chocolate businesses raced to compete world wide, Quaker capitalism met a problem that may ultimately defeat it. on the flip of the millennium Cadbury, the only autonomous survivor of England's chocolate dynasties, turned the world's greatest confectionary corporation. yet earlier than lengthy it too confronted a chance to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker culture opposed to the cut-throat strategies of a company leviathan. that includes a colorful solid of savvy marketers, very good eccentrics and creative visionaries, 'Chocolate Wars' is the tale of a uniquely captivating product and of the evolution, for higher and worse, of recent enterprise.

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