Color Forecasting for Fashion (Portfolio Skills. Fashion & Textiles)

Color Forecasting for Fashion (Portfolio Skills. Fashion & Textiles)

Debra Johnston Cobb


colour is a robust promoting device. it's the very first thing to trap the consumer's eye within the store window. Get the colour selection unsuitable and a whole diversity can remain at the racks. So, how do shades arrive at the runway or the revenues flooring and why do varied businesses all appear to decide upon related colours each one season? the reply lies in paintings of the large colour forecasting undefined. during this booklet, Kate Scully and Debra Johnston Cobb examine how the has constructed and the way it really works ahead of relocating directly to examine the abilities a color forecaster employs to attract a colour palette jointly, frequently 18 to 24 months previous to the marketing season. With case reports that convey the at paintings, this e-book breaks down the forecasting technique from tips to prepare a colour palette to paint concept, and how that shades behave and lets you construct the combo of study and intuitive talents winning clothier or forecaster wishes.

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