Consuming Life

Consuming Life

Zygmunt Bauman

With the appearance of liquid modernity, the society of manufacturers is remodeled right into a society of customers. during this new purchaser society, contributors turn into concurrently the promoters of commodities and the commodities they advertise. they're, at one and an analogous time, the item and the marketer, the products and the traveling salespeople. all of them inhabit an identical social area that's usually defined through the time period the marketplace.

The try out they should go which will gather the social prizes they covet calls for them to recast themselves as items in a position to drawing realization to themselves. This sophisticated and pervasive transformation of shoppers into commodities is an important function of the society of shoppers. it's the hidden fact, the inner most and so much heavily guarded mystery, of the patron society during which we now live.

In this new publication Zygmunt Bauman examines the influence of consumerist attitudes and styles of behavior on numerous it appears unconnected facets of social existence politics and democracy, social divisions and stratification, groups and partnerships, identification construction, the construction and use of information, and price preferences.

The invasion and colonization of the net of human family by means of the worldviews and behavioural styles encouraged and formed through commodity markets, and the resources of resentment, dissent and coffee resistance to the occupying forces, are the vital topics of this very good new booklet through one of many worlds most unique and insightful social thinkers.

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