Contagious: Why Things Catch On

Contagious: Why Things Catch On

Jonah Berger


The New York Times bestseller that explains why sure items and ideas turn into renowned. “Jonah Berger understands extra approximately what makes info ‘go viral’ than someone on the planet” (Daniel Gilbert, writer of the bestseller Stumbling on Happiness).

What makes issues well known? If you acknowledged advertisements, reassess. humans don’t take heed to ads, they hearken to their friends. yet why do humans discuss convinced items and concepts greater than others? Why are a few tales and rumors extra infectious? And what makes on-line content material cross viral?

Wharton advertising and marketing professor Jonah Berger has spent the decade answering those questions. He’s studied why New York Times articles make the paper’s personal so much E-mailed record, why items get observe of mouth, and the way social effect shapes every little thing from the automobiles we purchase to the garments we put on to the names we provide our children.

In Contagious, Berger unearths the key technology at the back of word-of-mouth and social transmission. notice how six easy ideas force every kind of items to develop into contagious, from client items and coverage tasks to office rumors and YouTube movies. learn the way a luxurious steakhouse stumbled on acceptance throughout the lowly cheesesteak, why anti-drug ads may have truly increased drug use, and why greater than two hundred million shoppers shared a video approximately the most probably dull items there's: a blender.

Contagious presents a suite of particular, actionable thoughts for aiding info spread—for designing messages, ads, and content material that folks will proportion. even if you’re a supervisor at a huge corporation, a small enterprise proprietor attempting to increase know-how, a political candidate operating for place of work, or a overall healthiness professional attempting to get the notice out, Contagious will aid you make your product or concept seize on.

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