Conversion Optimization: The Art and Science of Converting Prospects to Customers

Conversion Optimization: The Art and Science of Converting Prospects to Customers

Khalid Saleh

How do you switch web site viewers into shoppers?
Conversion Optimization bargains functional suggestion on tips on how to convince viewers to make a deciding to buy determination -- with no using them away via info overload or tedious navigation. you are going to easy methods to use advertising and marketing rules, layout, usability, and analytics in your website to extend your buyer-to-visitor ratio, no matter if you are concerned with advertising or designing a wide ecommerce web site, or coping with a modest on-line operation.
Based at the authors' vast adventure in assisting companies allure on-line buyers, this ebook addresses each element of the method, from touchdown viewers to finalizing the sale. you are going to examine a number of options for mixing winning revenues methods with the actual wishes of the folks you must allure. Are you prepared to do what it takes to get a double-digit conversion fee?
  • Explore case experiences regarding major conversion price advancements
  • Walk via diverse phases of a sale and comprehend the worth of every
  • Understand your site viewers via personality construction
  • Connect with power shoppers and advisor them towards a conversion
  • Learn the right way to take care of FUDs -- purchaser fears, uncertainties, and doubts
  • Examine the trail that viewers take from touchdown web page to checkout
  • Test any switch you are making opposed to your unique layout

"The net is exclusive in its skill to convey this nearly inconceivable win-win: you could raise profit AND make your shoppers chuffed. but so much web content stink. fear no longer, Khalid and Ayat to the rescue! purchase this booklet to stick with their useful recommendation on find out how to create excessive changing web pages that your viewers love." --Avinash Kaushik, writer of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

"This e-book is going a long way past optimizing conversion. it's a electronic advertising primer that explains either the geeky stuff ("bounce rates") and the tender stuff ("social proof"). somebody who desires to elevate on-line revenues or site site visitors should still learn it--by my calculation, that is almost about each marketer within the world." - Guy KawasakiCo-founder of and writer of appeal: The artwork of fixing Hearts, Minds, and Actions

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