Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Alina Wheeler


A revised re-creation of the bestselling toolkit for growing, development, and holding a robust brand

From examine and research via model technique, layout improvement via software layout, and id criteria via release and governance, Designing model identification, Fourth Edition deals model managers, agents, and architects a confirmed, common five-phase strategy for developing and enforcing powerful model id. Enriched by way of new case stories showcasing winning world-class manufacturers, this Fourth variation brings readers brand new with a close examine the most recent tendencies in branding, together with social networks, cellular units, international markets, apps, video, and digital brands.

  • Features greater than 30 all-new case stories displaying top practices and world-class
  • Updated to incorporate greater than 35 percentage new material
  • Offers a confirmed, common five-phase strategy and technique for developing and imposing potent model identity

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