Designing for Behavior Change: Applying Psychology and Behavioral Economics

Designing for Behavior Change: Applying Psychology and Behavioral Economics

Stephen Wendel


A new wave of goods helps humans switch their habit and day-by-day exercises, no matter if it’s exercise extra (Jawbone Up), taking keep an eye on in their funds (HelloWallet), or organizing their e mail (Mailbox). This sensible advisor exhibits you the way to layout a majority of these items for clients looking to take motion and attain particular goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step by step during the strategy of utilising behavioral economics and psychology to the sensible difficulties of product layout and improvement. utilizing a mixture of lean and agile improvement tools, you’ll study an easy iterative process for picking out goal clients and behaviors, development the product, and gauging its effectiveness. become aware of the best way to create easy-to-use items to assist humans make optimistic changes.

  • Learn the 3 major recommendations to aid humans swap behavior
  • Identify your target market and the behaviors they search to change
  • Extract consumer tales and determine stumbling blocks to behaviour change
  • Develop powerful interface designs which are stress-free to use
  • Measure your product’s influence and study how you can increase it
  • Use sensible examples from items like Nest, Fitbit, and Opower

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