Don't Think of an Elephant! Know Your Values and Frame the Debate

Don't Think of an Elephant! Know Your Values and Frame the Debate

George Lakoff, Howard Dean, Dan Hazen


Author note: Howard Dean (Foreword), Dan Hazen (Introduction)
Publish 12 months note: First released September 2004
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Don't reflect on an Elephant! is the definitive instruction manual for knowing what occurred within the 2004 election and speaking successfully approximately key concerns dealing with the United States this present day. writer George Lakoff has turn into a key consultant to the Democratic celebration, supporting them improve their message and body the political debate.

In this e-book Lakoff explains how conservatives imagine, and the way to counter their arguments. He outlines intimately the conventional American values that progressives carry, yet are usually not able to articulate. Lakoff additionally breaks down the ways that conservatives have framed the problems, and gives examples of ways progressives can reframe the debate.

Lakoff's years of study and paintings with environmental and political leaders were distilled into this crucial advisor, which exhibits progressives the way to imagine by way of values rather than courses, and why humans vote their values and identities, usually opposed to their top interests.

Don't consider An Elephant! is the antidote to the final 40 years of conservative strategizing and the best wing's stranglehold on political discussion within the United States.

Read it, take action--and support take the USA again.

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