Don't Think of an Elephant! Know Your Values and Frame the Debate
George Lakoff, Howard Dean, Dan Hazen
Author note: Howard Dean (Foreword), Dan Hazen (Introduction)
Publish 12 months note: First released September 2004
Don't reflect on an Elephant! is the definitive instruction manual for knowing what occurred within the 2004 election and speaking successfully approximately key concerns dealing with the United States this present day. writer George Lakoff has turn into a key consultant to the Democratic celebration, supporting them improve their message and body the political debate.
In this e-book Lakoff explains how conservatives imagine, and the way to counter their arguments. He outlines intimately the conventional American values that progressives carry, yet are usually not able to articulate. Lakoff additionally breaks down the ways that conservatives have framed the problems, and gives examples of ways progressives can reframe the debate.
Lakoff's years of study and paintings with environmental and political leaders were distilled into this crucial advisor, which exhibits progressives the way to imagine by way of values rather than courses, and why humans vote their values and identities, usually opposed to their top interests.
Don't consider An Elephant! is the antidote to the final 40 years of conservative strategizing and the best wing's stranglehold on political discussion within the United States.
Read it, take action--and support take the USA again.
mess ups. moment, consider “Don’t contemplate an elephant.” in the event you preserve their language and their framing and simply argue opposed to it, you lose since you are reinforcing their body. 3rd, the reality on my own won't set you unfastened. simply talking fact to strength doesn’t paintings. you must body the truths successfully out of your viewpoint. Fourth, you must communicate out of your ethical standpoint in any respect occasions. innovative guidelines stick to from revolutionary values. Get transparent in your values and use the.
It too hides the entire sustained Republican attempt, and it hides the truth that it's not simply grey Davis, yet particularly Democrats often, who can't converse successfully. The Kooky Californians body doesn't clarify any of the above. The Republicans’ long term, rigorously established antiDavis crusade is hidden through this body. it truly is as though there have been no politics at paintings right here in any respect. the folks Beat the Politicians body hides the truth that the Republicans were enjoying politics with the.
If we'll rebuild a extra tolerant, safe, and really loose society. With this ebook on your fingers, you're a part of a transforming into group of people that higher know how to maneuver ahead and speak extra successfully. however the e-book is simply step one. Language and framing is all approximately metaphor, and whereas the fundamental precepts are effortless to understand, reclaiming the language calls for a few severe pondering and many perform. yet now you personal the sector consultant. So get available in the market and begin.
Can’t see or listen frames. they're a part of what cognitive scientists name the “cognitive unconscious”—structures in our brains that we can't consciously entry, yet recognize by means of their outcomes: the best way we cause and what counts as good judgment. We additionally comprehend frames via language. All phrases are outlined relative to conceptual frames. in case you listen a observe, its body (or choice of frames) is activated on your mind. Reframing is altering the best way the general public sees the area. it really is altering what.
sensible purposes for taxes. different purposes for taxes are public services—like police and hearth, catastrophe aid, and so forth. these are the sensible purposes for taxes, yet there are ethical purposes to boot. schooling and well-being are very important components in success in existence, and this nation is set achievement in lifestyles. there's a for the reason that the announcement of Independence talks concerning the pursuit of happiness and hyperlinks it to liberty. the reason being that they cross jointly. with no liberty, there will be.