ESPN: The Making of a Sports Media Empire

ESPN: The Making of a Sports Media Empire

Travis Vogan


Once a shoestring operation equipped on plywood units and Australian ideas soccer, ESPN has developed right into a media colossus. A genius for cross-promotion and its near-mystical rapport with its audience empower the community to set agendas and create superstars, to curate activities heritage while it mainstreams the most recent cultural tendencies. Travis Vogan groups archival study and interviews with an all-star forged to pen the definitive account of the way ESPN became X's and O's into billions of $$$. Vogan's institutional and cultural heritage makes a speciality of the community considering 1998, the 12 months it introduced a high-motor attempt to craft its model and develop audiences throughout media systems. As he exhibits, leading edge homes like SportsCentury, ESPN The journal , and 30 for 30 equipped the network's cultural caché. This credibility, in flip, propelled ESPN's transformation into an entity that lapped its run-of-the-mill opponents and helped satisfy its self-proclaimed prestige because the "Worldwide chief in Sports." formidable and lengthy late, ESPN: The Making of a activities Media Empire deals an inside of examine how the community replaced an and reshaped the very means we are living as activities fans.

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