Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style from Armani to Zara

Mark Tungate


Once a luxurious that simply the elite may possibly have enough money, type is now obtainable to all. manufacturers akin to Zara and H&M have placed style in the succeed in of a person, whereas giant media awareness has grew to become designers corresponding to Tom Ford and Stella McCartney into manufacturers of their personal right.

This 3rd variation of the foreign most sensible vendor Fashion Brands explores the popularization of favor and explains how agents and branding specialists have grew to become clothes and niknaks into items of wish. packed with first-hand interviews with key gamers, it analyzes each point of favor from a advertising standpoint. With its finger firmly at the type pulse, it additionally appears to be like on the impression of running a blog and the increase of celebrity-endorsed items and style ranges.

Snappy and journalistic, Fashion Brands exposes how using ads, shop layout and the media has altered our model "sense" and divulges how an insignificant piece of garments should be reworked into whatever with mystical attract.

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