Film Marketing

Film Marketing

Finola Kerrigan


Film advertising is the 1st e-book to consolidate current literature right into a good trained and academically sound textbook. The booklet makes a speciality of the movie as an entire, which includes well known (mainstream) fiction movies (usually) in English, non English language fiction movies, documentary movies and artwork condominium motion pictures. In doing so, it truly is firmly embedded within the international movie industry.

Although the movie is worldwide, it's ruled by way of the Hollywood significant studios, and as such, dialogue of the Hollywood movie might be highlighted. yet, not like different movie advertising and marketing books out there, this booklet additionally highlights different winning movie industries, equivalent to Korea, Nigeria and India, in addition to taking a look at examples of movie advertising practices from a number different nations which offer attention-grabbing case reviews from Denmark, France, the united kingdom and Hong Kong.

Film advertising bargains the coed a special mix of concept and perform and written in obtainable student-friendly demeanour, offers an attractive and must-have textual content for an individual learning movie. The ebook comprises complete pedagogical positive aspects and extra lecture assets, on hand at www.textbooks.elsevier.com taking into consideration effortless use via either lecturer and student.

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