Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern

Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern

Joshua Zeitz


Blithely flinging apart the Victorian manners that stored her disapproving mom corseted, the recent lady of the Nineteen Twenties puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. extra very important, she earned her personal continue, managed her personal future, and secured liberties that smooth ladies take without any consideration. Her newfound freedom heralded an intensive switch in American culture.

Whisking us from the Alabama nation membership the place Zelda Sayre first stuck the attention of F. Scott Fitzgerald to Muncie, Indiana, the place would-be flappers begged their moms for silk stockings, to the big apple speakeasies the place buyers partied until eventually sunrise, historian Joshua Zeitz brings the period to exhilarating lifestyles. this is often the tale of America’s first sexual revolution, its first retailers of cool, its first celebrities, and its such a lot glowing commercial for the appropriate to pursue happiness.

The women and men who made the flapper have been a various lot.

There used to be Coco Chanel, the French orphan who redefined the female shape and silhouette, supporting to loose girls from the torturous corsets and crinolines that had served as instruments of social keep watch over.

Three thousand miles away, Lois lengthy, the daughter of a Connecticut clergyman, christened herself “Lipstick” and gave New Yorker readers an exhilarating entrée into Manhattan’s extravagant Jazz Age nightlife.

In California, the place orange groves gave strategy to studio plenty and fairytale mansions, 3 of America’s first celebrities—Clara Bow, Colleen Moore, and Louise Brooks, Hollywood’s nice flapper triumvirate—fired the imaginations of hundreds of thousands of filmgoers.

Dallas-born type artist Gordon Conway and Utah-born cartoonist John Held crafted journal covers that captured the electrical energy of the social revolution sweeping the United States.

Bruce Barton and Edward Bernays, pioneers of advertisements and public family, taught monstrous company the right way to harness the desires and anxieties of a newly business America—and a country of shoppers used to be born.

Towering specifically have been Zelda and Scott Fitzgerald, whose fast ascent and magnificent fall embodied the glamour and far more than the period that may come to an abrupt finish on Black Tuesday, whilst the inventory marketplace collapsed and rendered the age of abundance and frivolity immediately obsolete.

With its heady cocktail of storytelling and massive rules, Flapper is a blinding examine the ladies who introduced the 1st really sleek decade.

From the Hardcover edition.

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