For God, Country, and Coca-Cola

For God, Country, and Coca-Cola

Mark Pendergrast


For God, nation and Coca-Cola is the unauthorized background of the good American tender drink and the corporate that makes it. From its origins as a patent medication in Reconstruction Atlanta via its upward push because the dominant patron beverage of the yankee century, the tale of Coke is as distinct, tasty, and bubbling because the drink itself. With brilliant graphics of the marketers who based the company—and of the colourful solid of hustlers, swindlers, advert males, and con males who've made Coca-Cola the main well-known trademark within the world—this is company background at its most sensible: in reality, “The genuine Thing.”

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