Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal Computer

Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal Computer

Douglas K. Smith


Ask shoppers and clients what names they go along with the multibillion buck computer industry, and they'll solution IBM, Apple, Tandy, or Lotus. The extra knowledgable of them will upload the likes of Microsoft, Ashton-Tate, Compaq, and Borland. yet nobody will say Xerox. Fifteen years after it invented own computing, Xerox nonetheless capability "copy." Fumbling the long run tells how considered one of America's major organizations invented the expertise for one of many fastest-growing items of modern occasions, then miscalculated and mishandled the chance to totally take advantage of it. it's a vintage tale of ways innovation can fare inside of huge company constructions, the real-life odyssey of what can ensue to an idea because it travels from proposal to implementation. greater than whatever, Fumbling the long run is a story of humans whose skills, hopes, fears, conduct, and prejudices ascertain the destiny of our greatest firms and of our greatest principles. In an period within which technological creativity and fiscal switch are so severe to the competitiveness of the yank economic climate, Fumbling the long run is a parable for our occasions.

Show sample text content

Download sample