How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

Chris Taylor


In 1973, a tender filmmaker named George Lucas scribbled a few notes for a far-fetched space-fantasy epic. a few 40 years and $37 billion later, Star Wars–related items outnumber humans, a starting to be stormtrooper military spans the globe, and “Jediism” has develop into a faith in its personal correct. Lucas’s production has grown into excess of a cinematic vintage; it truly is, comfortably, the most profitable, influential, and interactive franchises of all time. but exceedingly, beforehand the full historical past of Star Wars—its impacts and influence, the controversies it has spawned, its monetary development and long term prospects—has by no means been told.

In How megastar Wars Conquered the Universe, veteran journalist Chris Taylor strains the sequence from the tricky start of the unique movie via its sequels, the franchise’s dying and rebirth, the prequels, and the arrangements for a brand new trilogy. delivering images of the buddies, writers, artists, manufacturers, and agents who worked backstage to show Lucas’s thought right into a legend, Taylor additionally jousts with modern day Jedi, tinkers with droid developers, and will get inside of Boba Fett’s helmet, all to determine how Star Wars has attracted and encouraged such a lot of fanatics for thus long.

Since the 1st film’s free up in 1977, Taylor indicates, Star Wars has conquered our tradition with a feeling of lightness and enthusiasm, whereas last severe adequate to persuade politics in far-flung nations and unfold a spirituality that appeals to spiritual teams and atheists alike. arguable electronic enhancements and poorly got prequels have truly made the franchise better than ever. Now, with a savvy new set of bosses protecting the reins and Episode VII at the horizon, it seems like Star Wars is simply getting all started.

An vigorous, fast-moving account of this inventive and advertisement phenomenon, How megastar Wars Conquered the Universe explains how a tender filmmaker’s fragile dream beat out a stunning variety of competitors to realize a diehard, multigenerational fan base—and why it is going to be galvanizing our imaginations and minting funds for generations to come.

Show sample text content

Download sample