How to Measure Anything: Finding the Value of Intangibles in Business

How to Measure Anything: Finding the Value of Intangibles in Business

Douglas W. Hubbard


Now up to date with new size tools and new examples, How to degree Anything exhibits managers the way to tell themselves that allows you to make much less dicy, extra ecocnomic company decisions

This insightful and eloquent publication will provide help to degree these issues on your personal company, executive corporation or different association that, formerly, you've gotten thought of "immeasurable," together with consumer pride, organizational flexibility, know-how hazard, and expertise ROI.

  • Adds new dimension equipment, exhibiting how they are often utilized to numerous components reminiscent of danger administration and consumer satisfaction
  • Simplifies total content material whereas nonetheless making the extra technical functions on hand to these readers who are looking to dig deeper
  • Continues to boldly assert that any belief of "immeasurability" relies on sure well known misconceptions approximately size and dimension methods
  • Shows the typical reasoning for calling whatever immeasurable, and units out to right these ideas
  • Offers sensible tools for measuring quite a few "intangibles"
  • Provides an internet database (www.howtomeasureanything.com) of downloadable, functional examples labored out in particular spreadsheets

Written by way of well-known professional Douglas Hubbard—creator of utilized info Economics—How to degree whatever, 3rd Edition illustrates how the writer has used his method throughout a variety of industries and the way any challenge, regardless of how tough, in poor health outlined, or doubtful can lend itself to dimension utilizing confirmed methods.

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