Innovating Out of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing

Innovating Out of Crisis: How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing

Shigetaka Komori


In 2000, photographic movie items made up 60% of Fujifilm’s revenues and as much as 70% of its revenue. inside ten years, electronic cameras had destroyed that enterprise. In 2012, Kodak filed for financial ruin. but Fujifilm has boasted checklist gains and maintains robust. What occurred? What did Fujifilm do? What do companies this present day want from their leaders? What forms of staff can assist companies thrive within the future? right here, the CEO who introduced Fujifilm again from the threshold explains how he engineered transformative organizational innovation and product diversification, with observations on his administration philosophy.

Shigetaka Komori is Chairman and CEO of Fujifilm Holdings company. Mr. Komori was once appointed CEO in 2003 and chairman in 2012.

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