Life and Def: Sex, Drugs, Money, + God

Life and Def: Sex, Drugs, Money, + God

Russell Simmons


Russell Simmons, the unique and everlasting hip-hop wealthy person, is without doubt one of the such a lot leading edge and influential figures in sleek American company and tradition. while not anyone open air of inner-city big apple had even heard of hip-hop, Simmons observed the seeds of an international strength that will switch the best way humans speak, gown, hearken to song, and select the heroes they dangle on their partitions. at the present time, he oversees a sprawling, multimillion-dollar empire of culture-defining companies in every thing from track to type, ads to movie, and media to visible artwork. whilst he’s broadened his pursuits and impact and driven hip-hop to new plateaus of energy and relevance. Life and Def is a exclusive story that interweaves the impressive trip of Russell Simmons with the tale of the tradition he’s remodeled and been remodeled via.

In his personal brash, compelling voice, Simmons chronicles his various enterprise successes and low disasters. He tells the tale of the founding of the mythical Def Jam files, whose roster stretches from unique rap icons like L.L. Cool J, Public Enemy, and the Beastie Boys to today’s most sensible stars, together with Jay-Z and DMX. He strains the launching of Def Comedy Jam, the long-running hit tv sequence that brought a brand new new release of black comedic stars to the USA, from Martin Lawrence and invoice Bellamy to Bernie Mac and Chris Rock. He spins hilarious stories of his adventures in Hollywood, the place he’s produced hit videos like Eddie Murphy’s The Nutty Professor and labored with quirky geniuses like Abel Ferrara. He additionally tells the tale of Phat Farm, the wildly profitable pioneering city garments label whose origins lay in Russell’s longtime fascination with model (and model models).

Simmons’s tale can be certainly one of own transformation, from the pushed guy who within the heady days of early good fortune indulged himself with medications, intercourse, and world-class decadence to the husband and father he's this day, a guy who has discovered which means in activism, philanthropy, and non secular perform whereas by no means wasting his ardour for the social, political, inventive, and advertisement strength of hip-hop.

Through all of it he relates telling anecdotes in regards to the characters he’s handled: types and gangsters, highway poets and specialists, and significant gamers like Donald Trump, Sean Combs, Jon Peters, and Tupac Shakur. packed with suggestion, reviews, and behind-the-scenes scoop, Life and Def is the tale of the crucial hip-hop life.

From the Hardcover edition.

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