Metaphors We Live By

Metaphors We Live By

George Lakoff, Mark Johnson

The now-classic Metaphors we are living By replaced our figuring out of metaphor and its function in language and the brain. Metaphor, the authors clarify, is a basic mechanism of brain, person who permits us to exploit what we all know approximately our actual and social event to supply figuring out of numerous different topics. simply because such metaphors constitution our most elementary understandings of our event, they're "metaphors we are living by"—metaphors which can form our perceptions and activities with no our ever noticing them.

In this up-to-date version of Lakoff and Johnson's influential e-book, the authors offer an afterword surveying how their concept of metaphor has built in the cognitive sciences to develop into critical to the modern figuring out of ways we predict and the way we exhibit our innovations in language.

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