Metaphors We Live By

Metaphors We Live By

George Lakoff, Mark Johnson


The now-classic Metaphors we are living By replaced our knowing of metaphor and its position in language and the brain. Metaphor, the authors clarify, is a primary mechanism of brain, one who permits us to exploit what we all know approximately our actual and social event to supply realizing of numerous different topics. simply because such metaphors constitution our most elementary understandings of our event, they're "metaphors we are living by"—metaphors that could form our perceptions and activities with out our ever noticing them.

In this up to date variation of Lakoff and Johnson's influential ebook, the authors provide an afterword surveying how their thought of metaphor has constructed in the cognitive sciences to develop into relevant to the modern figuring out of the way we predict and the way we show our techniques in language.

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