Microtrends: The Small Forces Behind Tomorrow's Big Changes

Microtrends: The Small Forces Behind Tomorrow's Big Changes

Mark Penn, E. Kinney Zalesne


Mark Penn argues that the most important developments in the United States are the Microtrends, the smaller traits that move not noted or overlooked. a million humans can create new marketplace for a enterprise, spark a social circulation, or impression political switch. In 1996, a microtrend pointed out by means of Penn ("soccer moms") used to be an important in re-electing President Clinton. With years of expertise as one in every of world's such a lot extremely popular pollsters, Mark Penn identifies the recent microtrends sweeping the world:
*Single ladies by means of selection: extra usually than ever ahead of, they don't seem to be watching for Mr. correct. they're elevating young children by way of themselves and purchasing their very own homes.
*Splitters: progressively more middle-class citizens are shuttling among houses, developing new groups and dynamics within the genuine property market.
*Sun Haters: Environmentalists, dermis melanoma survivors, and oldsters occupied with the impression the solar is having on our health.
*Philo-semites: more and more humans are looking to date Jewish males and women.
*Classical tune Dads: Older males who're fathers of their 40's and 50's and taking over a bigger position within the nurturing in their little ones and changing into a massive think about patron tradition for kids.

Penn highlights every little thing from faith to politics, from hobbies to relationships. MICROTRENDS will take the reader deep into the worlds of polling, focusing on, and psychographic research, achieving tantalizing conclusions via enticing research.

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