Never Say Die: The Myth and Marketing of the New Old Age

Never Say Die: The Myth and Marketing of the New Old Age

Susan Jacoby


In Never Say Die, Susan Jacoby offers a courageous, impassioned, and enormously vital take-heed call to americans who've lengthy been deluded via the damaging fable substantially new previous age awaits the massive child growth iteration.
 
Combining ancient, social, and monetary research with own reports of affection and loss, Jacoby unmasks the fallacies promoted by way of twenty-first-century hucksters of toughness, and divulges the dangers of the paranormal considering that stops us from dealing with the real battles of aging. Never Say Die speaks to american citizens, no matter what their age, who draw braveness and desire from dealing with truth rather than embracing platitudes and delusions, and who are looking to get older with dignity and function. it's a life-affirming and robust message that hasn't ever been extra relevant.

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