Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

B.J. Fogg


Can desktops swap what you think that and do? Can they encourage you to prevent smoking, convince you to shop for assurance, or persuade you to hitch the military?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive expertise Lab at Stanford college. Fogg has coined the word "Captology"(an acronym for desktops as persuasive applied sciences) to seize the area of analysis, layout, and purposes of persuasive computers.In this thought-provoking ebook, in accordance with 9 years of study in captology, Dr. Fogg unearths how websites, software program functions, and cellular units can be utilized to alter people's attitudes and behaviour. expertise designers, sellers, researchers, consumers―anyone who desires to leverage or just comprehend the persuasive strength of interactive technology―will savour the compelling insights and illuminating examples came upon within.

Persuasive expertise might be controversial―and it's going to be. Who will wield this energy of electronic impression? And to what finish? now could be the time to survey the problems and discover the rules of persuasive expertise, and B.J. Fogg has written this ebook to be your advisor.

* full of key time period definitions in persuasive computing
*Provides frameworks for knowing this domain
*Describes actual examples of persuasive applied sciences

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