Program or Be Programmed: Ten Commands for a Digital Age

Program or Be Programmed: Ten Commands for a Digital Age

Douglas Rushkoff

The debate over even if the web is sweet or undesirable for us fills the airwaves and the blogosphere. yet for the entire warmth of declare and counter-claim, the argument is largely irrelevant: It’s right here; it’s far and wide. the true query is, can we direct know-how, or will we allow ourselves be directed through it and people who have mastered it? “Choose the former,” writes Rushkoff, “and you achieve entry to the regulate panel of civilization. decide on the latter, and it may be the final actual selection you get to make.”

In ten chapters, composed of ten “commands” followed through unique illustrations from comedian artist Leland Purvis, Rushkoff presents cyber fanatics and technophobes alike with the tips to navigate this new universe.

In this lively, obtainable poetics of recent media, Rushkoff selections up the place Marshall McLuhan left off, supporting readers come to acknowledge programming because the new literacy of the electronic age––and as a template wherein to determine past social conventions and tool buildings that experience vexed us for hundreds of years. this can be a pleasant little booklet with a massive and actionable message.

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