Program or Be Programmed: Ten Commands for a Digital Age
In ten chapters, composed of ten “commands” followed through unique illustrations from comedian artist Leland Purvis, Rushkoff presents cyber fanatics and technophobes alike with the tips to navigate this new universe.
In this lively, obtainable poetics of recent media, Rushkoff selections up the place Marshall McLuhan left off, supporting readers come to acknowledge programming because the new literacy of the electronic age––and as a template wherein to determine past social conventions and tool buildings that experience vexed us for hundreds of years. this can be a pleasant little booklet with a massive and actionable message.
a ways, is extra like a cybernetic mob than new collective human mind. everyone is being decreased to externally configurable apprehensive platforms, whereas pcs are unfastened to community and imagine in additional complex methods than we ever will. The human reaction, if humanity goes to make this jump besides our networked machines, needs to be a wholesale reorganization of ways we function our paintings, our colleges, our lives, and finally our worried platforms during this new surroundings. “Interior life,” equivalent to it is,.
contact altogether with the true stuff; we might turn into entranced via our simulated fact, and disconnect from the folk and areas we must always care approximately. As we watch humans donning headphones and staring into clever telephones, ensconced of their inner most electronic bubbles as they stroll down what have been as soon as public streets, it really is demanding to not believe these pessimistic tests of our procession into simulation. What the postmodernists can have underestimated, notwithstanding, was once the measure to which the.
That it couldn’t be held again successfully besides. finally, companies have been unfastened to take advantage of the web to hawk their wares. each person obtained concerned, placing a “dot-com” in the back of each notice conceivable. And whereas a number of companies really succeeded on-line, such a lot of them failed—miserably adequate to take the inventory marketplace down with them. This wasn’t solely the net’s fault. The inventory industry have been searching for a brand new, intriguing quarter to guide it upward ever because the biotech crash of the Nineteen Eighties. electronic media,.
Authority (we’ll get to this later), however it services in a decentralized approach. accordingly, electronic media are biased clear of the neighborhood, and towards dislocation. simply as tv is best at broadcasting a football online game happening at the different facet of the area than it truly is at broadcasting the pillow speak of the individual subsequent to you in mattress, the internet is healthier at developing simulations and approximations of human interplay from an excellent distance than it really is at fostering interactions among humans within the.
Else of their lives even is aware exists. yet these back-and-forth exchanges are happening at a distance. they're larger than nothing—particularly for individuals in particular situations—but they aren't a substitute for genuine interplay. actually, the convenience with which a simulated, electronic connection is made can usually make us extra far away. The homebound geriatric now has an effective way to connect with her church “virtually” each Sunday morning—and parishioners don’t need to fear approximately who's going to her domestic.