Sex in Consumer Culture: The Erotic Content of Media and Marketing (Routledge Communication Series)

Sex in Consumer Culture: The Erotic Content of Media and Marketing (Routledge Communication Series)


Sex in buyer tradition: The Erotic content material of Media and Marketing considers using intercourse to advertise manufacturers, magazines, games, television programming, tune, and flicks. delivering either quantitative and qualitative views from prime students in various disciplines, this quantity addresses various critical concerns akin to media promotion, racial representations, appeals to homosexual and lesbian groups, content material analyses, and case experiences. Chapters symbolize assorted views, addressing such questions as:

*What occurs whilst sexual content material created for adults reaches children?
*What which means do sexual phrases and photographs have in the contexts of physical games, exchange exhibits, games, own advertisements, or patron internet sites?
*What results may well sex-tinged photographs have on audiences, and the place should still the focal point be for brand new results research?
*Where are the present limitations among pornography and mainstream sexual depictions?

Exploring sexual info because it is utilized in mass media to promote items and courses, Sex in shopper Culture is a crucial assortment, and it'll be of serious curiosity for students and scholars in ads, advertising, media promoting, persuasion, mass verbal exchange & society, and gender experiences.

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