Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

Marianna Sigala


Social media is essentially altering the way in which visitors and travelers seek, locate, learn and belief, in addition to collaboratively produce information regarding tourism providers and tourism locations. proposing state of the art idea, examine and case stories investigating internet 2.0 functions and instruments that rework the function and behavior of the hot iteration of guests, this ebook additionally examines the ways that tourism corporations reengineer and enforce their company types and operations, akin to new carrier improvement, advertising, networking and data administration. Written by means of a global team of researchers widely recognized for his or her services within the box of the net and tourism, chapters comprise functions and case stories in a number of trip, tourism and rest sectors.

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