Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy

Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy

"Sony vs. Samsung is company background at its top! It explores the divergent fortunes of those electronics giants within the final decade and identifies the genuine purposes at the back of Sony's decline and Samsung's upward thrust. opposite to well known trust, Chang indicates that luck (or failure) doesn't easily come up from diverse suggestions. particularly, it emerges from significant judgements which are deeply rooted within the businesses' organizational techniques and their executives' political habit. This publication is a must-read for any senior executive."
Constantinos Markides, Robert P. Bauman Professor of Strategic management and Chairman, procedure division, London enterprise institution

"Sea-Jin Chang has produced that rarity in a company book--one that's as useful to practising managers because it is insightful to educational researchers. during this attention-grabbing comparability of 2 sleek worldwide giants, he applies his excessive answer study microscope to their altering fortunes by means of dissecting their contrasting suggestions, and supplying fascinating insights into their divergent organizational tactics and administration practices. it is a very priceless contribution to the foreign enterprise literature. it's going to turn out in as many company boardrooms as school seminars."
Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard company School

"Sea-Jin Chang has written a desirable comparability of Sony and Samsung that may be necessary to a person drawn to approach, businesses or overseas enterprise. The interwoven and extremely certain case reports of 2 very diversified businesses in overlapping industries remove darkness from difficulties akin to variation to technological swap (analog to digital), organizational flexibility and globalization. His try and study either strategic improvement and implementation is profitable and intensely important. either lecturers and practitioners will research much from this book."
Stephen J. Kobrin, William Wurster Professor of firm administration, The Wharton tuition, college of Pennsylvania

"Refreshingly unique and wonderful, this publication analyzes significant strategic judgements of Samsung and Sony and highlights organizational strategies and best administration management that experience formed their performances. this can be a must-read for all executives who are looking to comprehend the strengths and weaknesses of Asian rivals. It additionally presents penetrating insights to different Asian businesses with worldwide ambitions."
Myoung Woo Lee, President and CEO, iriver

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