Spent: Sex, Evolution, and Consumer Behavior

Spent: Sex, Evolution, and Consumer Behavior

Geoffrey Miller

A major evolutionary psychologist probes the subconscious instincts at the back of American patron tradition

Illuminating the hidden purposes for why we purchase what we do, Spent applies evolutionary psychology to the sensual wonderland of selling and perceived prestige that's American client tradition. Geoffrey Miller starts off with the speculation that we buy issues to promote ourselves to others, after which examines different components that dictate what we pay money for. With humor and perception, Miller analyzes an array of product offerings and deciphers what our judgements say approximately ourselves, giving us entry to a brand new manner of understanding-and improving-our behaviors to develop into happier shoppers.

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