The Age of Access: The New Culture of Hypercapitalism, Where All of Life Is a Paid-For Experience

The Age of Access: The New Culture of Hypercapitalism, Where All of Life Is a Paid-For Experience

Jeremy Rifkin


Destined to develop into probably the most talked-about books of 2000, here's a trip into the hot international of hyper-capitalism the place gaining access to reviews turns into extra very important than possessing issues and all of existence is a paid-for activity.

In The finish of Work, Jeremy Rifkin argued that desktops, robotics, telecommunications, and biotechnologies are quickly exchanging humans in nearly each and office. In The Age of Access, he is going extra, exhibiting how new applied sciences are even taking out suggestions of "property" and "ownership" from our lives. during this new period, we'll purchase enlightenment and play, grooming and charm, and every little thing in among within the kind of bought reviews.

Imagine an international the place nearly each job open air the confines of family members relatives is a paid-for experience--a global the place conventional reciprocal tasks and expectancies are changed by means of contractual kin within the type of paid memberships, subscriptions, admissions fees, retainers, and fees.

For the 1st time in sleek heritage, Rifkin argues, possession of actual estate is visible as an albatross, and intangible rules and services are the manager turbines of wealth. This dramatic shift impacts companies up to shoppers: the world's significant businesses are fast laying off estate holdings, factories, and different resources in prefer of big outsourcing and leasing.

Rifkin warns of a dawning period during which monstrous access-providing businesses are taking advantage of each point of human life, whereas shoppers personal not anything. during this new economic system, access-sellers will eventually manage to commidify all of human adventure.

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