The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

George Lakoff


Ten years after writing the definitive, overseas bestselling ebook on political debate and messaging, George Lakoff returns with new techniques approximately easy methods to body today’s crucial issues.

Called the “father of framing” through The ny instances, Lakoff explains how framing is ready ideas―ideas that come ahead of coverage, principles that make experience of proof, principles which are proactive no longer reactive, confident now not detrimental, rules that have to be communicated out loud on a daily basis in public.

The ALL NEW Don’t contemplate an Elephant! choices up the place the unique e-book left off―delving deeper into how framing works, how framing has developed some time past decade, the way to converse to those who harbor components of either revolutionary and conservative worldviews, easy methods to counter propaganda and slogans, and more.

In this up-to-date and elevated version, Lakoff, urges progressives to head past the common laundry record of evidence, guidelines, and courses and current a transparent ethical imaginative and prescient to the country―one that's commonly American and will turn into a guidepost for constructing compassionate, potent coverage that upholds voters’ overall healthiness and freedom.

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