The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
Ten years after writing the definitive, overseas bestselling ebook on political debate and messaging, George Lakoff returns with new techniques approximately easy methods to body today’s crucial issues.
Called the “father of framing” through The ny instances, Lakoff explains how framing is ready ideas―ideas that come ahead of coverage, principles that make experience of proof, principles which are proactive no longer reactive, confident now not detrimental, rules that have to be communicated out loud on a daily basis in public.
The ALL NEW Don’t contemplate an Elephant! choices up the place the unique e-book left off―delving deeper into how framing works, how framing has developed some time past decade, the way to converse to those who harbor components of either revolutionary and conservative worldviews, easy methods to counter propaganda and slogans, and more.
In this up-to-date and elevated version, Lakoff, urges progressives to head past the common laundry record of evidence, guidelines, and courses and current a transparent ethical imaginative and prescient to the country―one that's commonly American and will turn into a guidepost for constructing compassionate, potent coverage that upholds voters’ overall healthiness and freedom.
The towns in addition to the states. What occurred? This 10th anniversary version of Don’t consider An Elephant! will do greater than simply recap what framing is and the way it really works. The target of this variation is to give an explanation for what occurred, why the Democrats have long past again to wasting framing wars, and what will be performed approximately it. That’s a tall order. Let’s start. we'll recap Framing a hundred and one after which cross directly to Framing 102 and past. George Lakoff Berkeley, California June, 2014 creation.
technique to repeat again and again words that evoke their frames and outline matters their method. Such repetition makes their language basic, daily language and their frames general, daily how one can take into consideration matters. journalists have a duty to note after they are being taken for a experience, and so they should still refuse to move alongside. it's a responsibility of newshounds to not settle for this kind of state of affairs and never to easily use right-wing frames that experience come to appear typical. And it's the distinct responsibility of newshounds.
trade, which lies on the center of our society. • Our minds play tips on us. just like the new york skyline turned unbalanced. We have been used to seeing it with the towers there. Our minds imposed our outdated picture of the towers, and the sight of them long past gave one the appearance of imbalance, as though big apple have been sinking. Given the symbolism of long island because the promise of the US, it seemed metaphorically as though that promise have been sinking. the liberty Tower now stands at 1 global alternate middle.
corporation I paintings for. i would like so one can consume dinner with my relatives and feature weekend time with my childrens. Unions created weekends. humans used to need to paintings six-day weeks for much less pay than they get now. Unions created eight-hour days, while humans used to paintings ten or twelve for not more pay. Unions positioned you on a fair foundation with the corporate. i need to be paid really, handled rather, be revered within the corporation the place I paintings, and be ok with the corporate. I’m now not attracted to being a slave.
street procedure, for instance. You couldn’t construct a street together with your tax refund. the govt. equipped them. Or the web, paid for by way of taxpayer funding. you couldn't make your individual net. such a lot of our clinical advances were made via investment from the nationwide technological know-how origin and the nationwide Institute of Health—great govt investments of taxpayer cash. computing device technological know-how was once built with taxpayer funds, so was once the satellite tv for pc process, so have been the chips in our cellphones, so.