The Big Picture: The New Logic of Money and Power in Hollywood

The Big Picture: The New Logic of Money and Power in Hollywood

Edward Jay Epstein


in the course of the heyday of the studio process spanning the Nineteen Thirties, ‘40s, and ‘50s, almost all of the American movie industry’s cash, strength, and status got here from a unmarried job: promoting tickets on the field place of work. this present day, the motion picture enterprise is simply a small, hugely noticeable outpost in a media universe managed by means of six corporations–Sony, Time Warner, NBC common, Viacom, Disney, and NewsCorporation. those conglomerates view motion pictures as a part of an enormous, synergistic, vertically built-in money-making undefined.

In The colossal Picture, acclaimed author Edward Jay Epstein supplies an unheard of, sweeping, and punctiliously pleasing account of the true magic in the back of moviemaking: how the studios make their cash. Epstein exhibits how, in Hollywood, the single artwork that issues is the paintings of the deal: significant movies flip large earnings, now not from the flicks themselves yet via myriad different companies, similar to video-game spin-offs, fast-food tie-ins, soundtracks, or even theme-park rides.

The studios may well compete with each other for stars, exposure, box-office
receipts, and Oscars; their company mom and dad, notwithstanding, make fortunes
from cooperation (and collusion) with each other in much less glamorous markets, akin to cable, domestic video, and pay-TV.

But cash is simply a part of the Hollywood tale; the social and political milieus–power, status, and status–tell the remaining. along amazing monetary revelations, the massive photograph is full of eye-opening actual Hollywood insider tales. We find out how the promise of loose cowboy boots for a manufacturer behind schedule an enormous movie’s capturing time table; why stars by no means practice their very own stunts, regardless of what the grocery store tabloids declare; how videos deliberately form political sensibilities, either in the United States and out of the country; and why fifteen-year-olds dictate the type of low-grade fare that has flooded monitors around the state.

Epstein additionally deals incisive profiles of the pioneers, together with Louis B. Mayer, who helped construct Hollywood, and introduces us to the visionaries–Walt Disney, Akio Morita, Rupert Murdoch, Steve Ross, Sumner Redstone, David Sarnoff–power agents who, by means of dint of innovation and deception, created and keep an eye on the media that mould our lives. while you're attracted to Hollywood at the present time and the complicated and interesting method it has advanced to be able to continue to exist, you haven’t obvious the large photo until eventually you’ve learn The giant Picture.

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