The Digital Edge: Exploiting Information and Technology for Business Advantage

The Digital Edge: Exploiting Information and Technology for Business Advantage

Mark P. McDonald


How can businesses leverage know-how for progress? by way of combining their electronic and actual resources in new how one can create price, profit and results.

electronic applied sciences dominate greater than half company operations, yet just a region of organizations characteristic profit to those resources. Why? simply because such a lot corporations concentration their concepts on electronic transactions, which automate and replacement actual assets for electronic ones.

New, digitalized companies have discovered how you can create price and profit from electronic resources. They transcend extra rounds of approach automation to remodel methods, company types and the client event by means of exploiting the pervasive electronic connections among structures, humans, areas and issues. applied sciences akin to smartphones, capsule computing, social media, giant info, analytics, cloud computing, distant sensing and others give you the uncooked fabrics for any corporation this present day — huge or small, previous or new — to create a electronic area for its business.

find out how a number of best corporations have used electronic know-how to unravel basic contradictions for his or her consumers or company versions that made new possibilities attainable in methods demanding for rivals to repeat. Their stories are distilled into an technique any association can keep on with: establish electronic price, decide upon the correct mix of electronic and actual assets, and construct electronic features through listening from the outside-in and constructing from the inside-out. Then create management groups that may make your organization able to act on new electronic possibilities to create sustainable aggressive virtue.

The electronic side addresses the relationship among development and electronic expertise. this is often a subject matter dealing with each govt and McDonald and Rowsell-Jones supply a concise, actionable and sensible method of solution how expertise helps growth.

Jeff Sampler, Fellow of approach and expertise at Saïd company institution, collage of Oxford

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