The End of Fashion: How Marketing Changed the Clothing Business Forever

The End of Fashion: How Marketing Changed the Clothing Business Forever

Teri Agins


The time while "fashion" was once outlined through French designers whose outfits may be afforded in basic terms via elite has ended. Now designers take their cues from mainstream shoppers and creativity is channeled extra into mass-marketing outfits than into designing them. certainly, one want glance no additional than the distance to work out facts of this. In the top of style, Wall highway Journal, reporter Teri Agins astutely explores this seminal swap, laying naked all points of the style from production, retailing, anmd licensing to snapshot making and financing. right here besides are interesting insider vignettes that exhibit Donna Karan combating with financiers,the contention among Ralph Lauren and Tommy Hilfiger, and the dedication to haute conture that despatched Isaac Mizrahi's company spiraling.

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