The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia


Stephen turbines has carried out on-the-record interviews with each dwelling nationwide crusade director of the 2 significant political events. Their adventure covers the 15 federal election campaigns from 1974 to the current day. outfitted round twelve severe moments in Australian electoral background, the pros lines the transformation of the occasion legitimate from administrative servant to hugely influential, specialist crusade supervisor, and the election crusade from the pre-television days to the modern international of social media, concentration teams and million-dollar budgets. He exhibits how Australia's political events went from mass-membership enterprises - which supplied possibilities for grassroots participation - to top-down managerial organizations. inner keep watch over of the events has shifted to a brand new centre of energy: the pinnacle workplace. the pros offers a desirable new standpoint at the contours of Australian political historical past and indicates political events as they've got hardly ever been obvious prior to - from the interior.

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