The Social Life of Information

The Social Life of Information

John Seely Brown, Paul Duguid


"Should be learn through somebody drawn to knowing the future." - "The occasions Literary Supplement".For years pundits have anticipated that details know-how will obliterate every thing - from supermarkets to company corporations to social existence itself. yet crushed down by means of info-glut, exasperated via computing device crashes, and daunted through the dot com crash, person clients locate it challenging to get a repair at the real power of the electronic revolution. John Seely Brown and Paul Duguid argue that the distance among digerati hype and end-user gloom is basically a result of "tunnel imaginative and prescient" that information-driven applied sciences breed. we now have develop into so interested by the place we predict we must be - a spot the place know-how empowers members and obliterates social organizations-that we frequently miss out on the place we are fairly going. "The Social lifetime of info" exhibits us the way to glance past our obsession with info and contributors to incorporate the serious social networks of which those are continually a part.John Seely Brown is the manager Innovation Officer of 12 Entrepreneuring and the manager Scientist of Xerox. He was once the director of the Xerox Palo Alto learn middle (PARC) for ten years. Paul Duguid is affiliated with Xerox PARC and the college of California, Berkeley.

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