The Story Factor (2nd Revised Edition)

The Story Factor (2nd Revised Edition)

Annette Simmons


The new fabric for this revised variation deals an improved case learn of storytelling in motion that makes a speciality of one in every of Simmons’s good fortune tales. Over 100 tales drawn from front traces of industrial and executive, in addition to myths, fables, and parables from worldwide, illustrate how tale can be utilized to cajole, inspire, and encourage in ways in which chilly proof, bullet issues, and directives can’t. those tales, mixed with useful storytelling concepts express a person tips to turn into a more advantageous communicator. From “who i'm” to “I-know-what-you’re thinking,” Simmons identifies the six tales you must understand how to inform and demonstrates how they are often utilized. This revised version bargains a advisor to utilizing storytelling in particular company situations, together with company reorganizations, layoffs, and variety issues.

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