Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)

Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)

Colin Wheildon


With extra fabric through Geoffrey Heard and the unique foreword through ads guru the past due David Ogilvy, it is a ebook for an individual who has a say in what appears to be like in print and wishes to grasp no matter if, in addition to taking a look solid, it's going to do its task through being learn.

Out of print for a number of years, this increased and up-to-date version of the ebook is predicated on study performed through the writer in Sydney. components have been first released in a brochure speaking or simply Making beautiful Shapes via the Newspaper advertisements Bureau.

It created a furor within the publishing and advertisements simply because whereas it helps a few previous mores, it demolishes others. As David Ogilvy says within the foreword: "Hitherto designers have needed to depend upon their guesses as to what works best... all too usually they wager incorrect. due to Colin Wheildon they not need to bet. No guesswork right here. simply facts."

Previously released as sort & structure: How Typography and layout can Get Your Message throughout or Get within the method, by means of Strathmoor Press, Inc., Berkeley, California, united states. ISBN 0962489158

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