Veni, Vidi, Video: The Hollywood Empire and the VCR (Texas Film and Media Studies Series)

Veni, Vidi, Video: The Hollywood Empire and the VCR (Texas Film and Media Studies Series)

Frederick Wasser


A humorous factor occurred so as to the flicks. rather than heading downtown to a first-run motion picture palace, or maybe to a suburban multiplex with the most recent high-tech projection functions, many people's first cease is now the local video shop. certainly, video leases and revenues at the present time generate extra source of revenue than both theatrical releases or tv reruns of movies.

This pathfinding e-book chronicles the increase of domestic video as a mass medium and the sweeping adjustments it has prompted through the movie because the mid-1970s. Frederick Wasser discusses Hollywood's preliminary hostility to domestic video, which studio heads feared could bring about piracy and declining sales, and indicates how, ironically, video revitalized the movie with large infusions of money that financed blockbuster videos and large advertising campaigns to advertise them. He additionally tracks the fallout from the video revolution in every thing from adjustments in movie creation values to house the small reveal to the increase of media conglomerates and the lack of the variety as soon as supplied by way of smaller studios and self sufficient distributors.

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