Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists

Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists


Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling tale of the struggle among the industry tendencies which are redrawing the area wine map and the terroirists who withstand them. Wine and the wine company are at a severe crossroad at the present time, reworked by means of 3 robust forces. Veseth starts with the 1st strength, globalization, that is transferring the guts of the wine global as worldwide wine markets supply fanatics with a wealthy yet overwhelming array of decisions. dollar Chuck, the second one strength, symbolizes the increase of branded items just like the well-known Charles Shaw wines offered in dealer Joe's shops. Branded company wines simplify the global wine industry and provides purchasers the arrogance they should make offerings, yet in addition they threaten to dumb down wine, sacrificing terroir to accomplish marketable McWine reliability. Will globalization and greenback Chuck damage the essence of wine? maybe, yet now not and not using a struggle, Veseth argues. He counts on "the revenge of the terroirists" to save lots of wine's soul. however it will not be effortless as wine expands to unique new markets corresponding to China and the very notion of terroir is attacked by way of either critics and worldwide weather switch. Veseth has "grape expectancies" that globalization, dollar Chuck, and the revenge of the terroirists will uncork a good destiny for wine in an enticing tour-de-force that may attract all fanatics of wine, even if or not it's boxed, bagged, or bottled.

Show sample text content

Download sample