Your Call Is (Not That) Important to Us: Customer Service and What It Reveals About Our World and Our Lives

Your Call Is (Not That) Important to Us: Customer Service and What It Reveals About Our World and Our Lives

Emily Yellin


even if it’s the interminable carry instances, the multitude of buttons to press, or the automatic voices prior to achieving a person with a measurable pulse—who hasn’t felt exasperated on the abuse, forget, and wasted time whilst all we'd like is support, and perhaps a bit human kindness? Your name Is (not that) very important to Us is journalist Emily Yellin’s hugely enjoyable and far-reaching exploration of the multibillion-dollar customer support and its fabulous inner-workings. given that customer support has a job in precisely approximately each on the earth, Yellin travels the rustic and the area, assembly a variety of customer support reps, company selection makers, watchers, and Internet-based buyer activists. She exhibits the myriad forces that converge to create those anxious studies and the folks inside and out the globalized company international crusading to make customer support higher for us all. due to the fast-moving nature of the undefined, the paperback might be revised and up to date all through, together with a clean Introduction.

For the 1st time, Yellin will get on the middle of the human tales in the back of the customarily inhuman face of call-center buyer ?service—and why customer support doesn’t must be this undesirable.

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